HeyGen • Avatar Creation

Avatar Creation

The problem

Until this, an avatar in the app was a collection of looks. Some were photo looks, some were video looks. The video looks ran on the Avatar III motion model and were cheaper to make. The photo looks ran on Avatar IV, and didn’t quite look like you. Your voice was a separate thing entirely, made in a separate flow.

The goal

A real avatar of you is three things: how you look, how you move and how you sound. The new Avatar V model drives all three. Record a short clip of yourself, we clone your voice from it, then upload, shoot or generate any picture of you, and the result looks, sounds and acts like you. This flow is how a brand-new user gets there.

Team2 engineers, 1 designer
PlatformHeyGen mobile app

An avatar is three things

Add your photo screenAppearance

Any picture of you: upload one, take one, or generate one. Outfit and setting can change later.

How you move screenMotion

A short clip of you talking teaches the model the little details of how you move and express yourself.

How you sound screenVoice

Cloned from the same clip, so there’s nothing extra to do. Or record a clean one for the best quality.

The first-run flow

Every screen a new user sees, in order. One clip does most of the work: it captures how you move and gives us your voice, so the only thing left to add is a photo.

Welcome
Welcome to HeyGen: what kind of video do you want to create?Who’s speaking in your videos? Myself, or someone else
Appearance
Add your photo: upload a clear, front-facing photoName your avatar, with the keyboard open
Motion
How you move: a short clip teaches the little details of how you move and speakGet ready to record yourself: find a quiet spot, center yourself, speak with energyMotion capture, the script on screen, ready to recordMotion capture in progress at fifteen secondsReview the clip: delete, play, or keep it
Voice
We’re generating your voiceHow you sound: the voice made from your footage, or record a new one
Generating
We’re generating your avatar, with a notify-me button
Ready
Home while the avatar processes: Welcome backYour avatar is ready, with a preview videoThe avatar’s profile: Natasha, her voice, her looks, and ways to create videos

Recording a new voice

If the voice from your clip isn’t good enough, you can record a clean one: read a short script after a countdown, name it, and pick from three styles once it’s cloned.

New voice
How you sound: a short recording teaches us how you soundRecord: find a quiet spot and read the script naturallyA three-two-one countdown before recordingRecording the script, five seconds inName your voice and submit or re-recordLet’s get your voice right: cloning your voiceThree versions of your voice to choose from: neutral, presenter, excited

Results

+4.6%30-day user retention
+15.9%Video creation on mobile